Lead capture and pop-up tools are digital solutions designed to enhance lead generation strategies for direct-to-consumer (DTC) brands. These tools create engaging pop-ups, forms, and landing pages on websites to capture visitor information, like email addresses. Features typically include customizable design templates, targeting and triggering options based on user behavior, and integration with email marketing or CRM platforms.
For DTC brands, these tools are essential in building their customer base and nurturing potential leads. By effectively capturing visitor information, brands can develop direct marketing campaigns, foster customer relationships, and ultimately drive sales. These tools are particularly effective in converting website traffic into tangible leads, leveraging various strategies such as special offers, newsletter subscriptions, or exclusive content access to entice user engagement.
Popular tools in this category include OptinMonster and Sumo. OptinMonster is favored for its advanced targeting and segmentation capabilities, allowing brands to display personalized messages at the right time. Sumo is known for its ease of use and wide range of features, including a variety of pop-up types and analytics tools. Both are highly regarded for their effectiveness in increasing lead capture rates, making them valuable assets for DTC brands looking to enhance their digital marketing and lead generation efforts.
Capturing leads is pretty critical in a D2C funnel - and sometimes, the tools you get out of the box from Shopify or Klaviyo just don’t quite cut it. That’s why there are businesses like Privy and Wisepops to support you in launching the perfect email capture efforts.
ViralSweep helps D2C brands drive customer engagement through effective sweepstakes, contests, and giveaways. The app enables brands to build, run, and manage promotional campaigns that drive traffic and increase brand visibility. With its robust analytics and seamless integration, ViralSweep ensures campaigns are impactful and easy to manage.
Don’t lose sales when your inventory runs out. Back in Stock makes it easy for customers to sign up for a Back in Stock alert (Email or SMS Text Message). When you restock products the waiting customers are alerted instantly to bring them back to your store and complete the purchase.
UpSellit boosts online sales and captures new leads from abandoning shoppers with its suite of conversion optimization technologies.
Digioh's on-site widgets and lightboxes display personalized content to encourage your website visitors to click, subscribe, and buy.
Fomo is an ecommerce tool to increase on-site conversion rate. When you install it on your website, users will see popups (most often on the bottom left of their screen) showing you that other people have recently placed an order on the website, hence the name "FOMO".
OptiMonk is an on-site message toolkit used to improve conversions using action-based popups ad bars. It does this based on the behavior of web visitors and what you know about them in terms of the pages they visit.
OptinMonster is the best lead-generation plugin for WordPress. It's used by over 1m websites and allows you to create attention grabbing forms to drive lead-generation. Easily run A/B tests to identify top performing popups, and use other features like the "spin-the-wheel" popup to capture leads.
Wheelio is a lead capture tool that is most well known for their gamified "Spin the wheel" popup. Since the majority of your visitors will not buy when they first visit your store, leverage pop-ups to get an email or phone number from users, which gives you an opportunity to sell them later on.
Sumo provides tools to grow your site. Their most popular tool/plugin is an email capture tool. It's free and easy to implement. They have apps for Wordpress and Shopify.
Everything you need to build a better D2C brand, business and tech stack.
