Lead capture and pop-up tools are digital solutions designed to enhance lead generation strategies for direct-to-consumer (DTC) brands. These tools create engaging pop-ups, forms, and landing pages on websites to capture visitor information, like email addresses. Features typically include customizable design templates, targeting and triggering options based on user behavior, and integration with email marketing or CRM platforms.
For DTC brands, these tools are essential in building their customer base and nurturing potential leads. By effectively capturing visitor information, brands can develop direct marketing campaigns, foster customer relationships, and ultimately drive sales. These tools are particularly effective in converting website traffic into tangible leads, leveraging various strategies such as special offers, newsletter subscriptions, or exclusive content access to entice user engagement.
Popular tools in this category include OptinMonster and Sumo. OptinMonster is favored for its advanced targeting and segmentation capabilities, allowing brands to display personalized messages at the right time. Sumo is known for its ease of use and wide range of features, including a variety of pop-up types and analytics tools. Both are highly regarded for their effectiveness in increasing lead capture rates, making them valuable assets for DTC brands looking to enhance their digital marketing and lead generation efforts.
Capturing leads is pretty critical in a D2C funnel - and sometimes, the tools you get out of the box from Shopify or Klaviyo just don’t quite cut it. That’s why there are businesses like Privy and Wisepops to support you in launching the perfect email capture efforts.
Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.
ViralSweep helps D2C brands drive customer engagement through effective sweepstakes, contests, and giveaways. The app enables brands to build, run, and manage promotional campaigns that drive traffic and increase brand visibility. With its robust analytics and seamless integration, ViralSweep ensures campaigns are impactful and easy to manage.
Don’t lose sales when your inventory runs out. Back in Stock makes it easy for customers to sign up for a Back in Stock alert (Email or SMS Text Message). When you restock products the waiting customers are alerted instantly to bring them back to your store and complete the purchase.
Justuno is an on-site Conversation Rate Optimization Data Platform that converts more of your visitors into leads and sales leveraging 1st party data. Justuno allows merchants to create and serve a highly-targeted personalized experience leveraging pop-ups, banners, in-line displays, intelligent product upsells, cross-sells, and product recommendations powered by A.I. that lead to higher conversions.
POWR brings you a full library of tools to help your store grow. They have a library of over 50 different tools to meet every business need, from forms, countdown timers, banner sliders, photo galleries, FAQs, payment buttons and more.
WisePops allows you to display a message to any segment of your visitors without any dev needed. Choose which popup you want to use (landing page take-over, exit intent, scroll based popup, etc) then choose the segment you want to show your popup to and track conversions inside the app.
UpSellit boosts online sales and captures new leads from abandoning shoppers with its suite of conversion optimization technologies.
Digioh's on-site widgets and lightboxes display personalized content to encourage your website visitors to click, subscribe, and buy.
OptiMonk is an on-site message toolkit used to improve conversions using action-based popups ad bars. It does this based on the behavior of web visitors and what you know about them in terms of the pages they visit.
Everything you need to build a better D2C brand, business and tech stack.
