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Size-inclusive elevated essentials. Quality-focused, fit-obsessed. Available for sizes 00 - 40.

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Universal Standard

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Universal Standard

Size-inclusive elevated essentials. Quality-focused, fit-obsessed. Available for sizes 00 - 40.
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Learn More About Universal Standard

What Is Universal Standard?

Universal Standard is a direct-to-consumer fashion brand that offers high-quality, stylish clothing for women of all sizes. Founded by Polina Veksler and Alexandra Waldman in 2015, Universal Standard aims to break down the barriers of size exclusivity in fashion by providing a wide range of sizes from 00 to 40. The brand’s mission is to create versatile, timeless pieces that fit and flatter every body, promoting inclusivity and body positivity.

Universal Standard’s Hero Products

One of Universal Standard’s standout products is the Foundation Long Sleeve Tee, known for its soft, durable fabric and perfect fit. Made from a high-quality Peruvian cotton blend, this tee offers a flattering silhouette with just the right amount of stretch. It’s a versatile wardrobe staple that can be dressed up or down, making it a favorite among customers.

Another popular item is the Geneva Dress, which combines style and comfort with its relaxed fit and modern design. This dress features a unique curved hem and a versatile silhouette that looks great on all body types. Available in various colors, the Geneva Dress is perfect for both casual and dressier occasions.

Universal Standard also offers the Seine High Rise Skinny Jeans, which are designed to provide a perfect fit for all sizes. These jeans feature a high-rise waist and a stretchy, comfortable fabric that hugs the body without feeling restrictive. The Seine High Rise Skinny Jeans are available in multiple washes and are a go-to piece for any wardrobe.

Fun Fact About Universal Standard

A fun fact about Universal Standard is that the brand offers a Fit Liberty program, which allows customers to exchange their clothing for a different size within a year of purchase, free of charge. This innovative program reflects Universal Standard’s commitment to ensuring that their customers always have clothes that fit perfectly, regardless of changes in their body size.

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