Coley Home offers handcrafted, made-to-order furniture from its North Carolina factory, blending luxury craftsmanship with fast turnaround times. The brand specializes in custom beds, chairs, sofas, and upholstered pieces, using responsibly sourced materials and designer fabrics. Coley Home's direct-to-consumer model delivers high-quality furniture at accessible prices.
Happy Wrap transforms the art of gifting with premium wrapping paper, greeting cards, and customizable options. Crafted for every occasion, their products are designed to make each gift unforgettable while adding a personal touch. Eco-conscious and printed on-demand, Happy Wrap helps you elevate your gift-giving game with sustainable and stylish essentials.
KonMari offers a suite of products, services and content designed to help organize your home and bring joy to your life.
Settlers Club offers thoughtfully crafted home decor inspired by travel, adventure, and a love for the sea and sports. Founded by creative director Brooke McGee and ex-pro snowboarder Grady Mecay, the brand combines vintage aesthetics with a modern touch, creating unique artful pieces meant to evoke memories and spark conversations. From decor surfboards and linen basketballs to vintage-inspired flags, Settlers Club’s pieces are rooted in Santa Barbara's coastal charm and the founders' passion for exploration
Flooret is a flooring brand focused on delivering premium, durable, and stylish flooring options at accessible prices. They specialize in high-quality luxury vinyl planks (LVP) and engineered hardwood that balance design and durability. Flooret offers a wide range of styles, including the popular Modin LVP collection, known for its long-lasting wear and waterproof features, making it ideal for modern homes.
Rowen Homes specializes in luxurious home decor that adds a touch of elegance and comfort to any living space. From statement furniture pieces to cozy lighting options, their curated collections help transform your home into a stylish sanctuary.
The Outlines makes home essentials, and it's starting with the shower. Its shower lining system consists of four main components -The Keep, The Replen, The Anchors and The Curl Hooks. This simple-to-use system makes hanging and replacing your shower curtain a breeze, and its non-toxic and anti-microbial design go the extra mile to keep your home healthy and clean. Never shower next to mold and grime again.
Direct-to-consumer (D2C/DTC) home improvement brands are companies that offer home renovation and improvement products directly to consumers through online platforms, cutting out the need for traditional retail intermediaries. These brands provide a wide range of products including tools, fixtures, furniture, and decor items, catering to homeowners and DIY enthusiasts looking to enhance their living spaces. By selling directly to consumers, D2C home improvement brands can offer competitive pricing, high-quality products, and personalized customer experiences, leveraging technology to streamline the purchasing process and provide valuable resources for home improvement projects.
The best direct-to-consumer home improvement brands prioritize innovation, quality, and customer satisfaction. These brands offer a diverse selection of products designed to meet the diverse needs and preferences of homeowners, ranging from eco-friendly materials to smart home solutions.
They differentiate themselves through exceptional product performance, durability, and value, backed by transparent pricing, hassle-free returns, and responsive customer support. Some of the top D2C home improvement brands include Burrow, known for its modular furniture and space-saving designs, Article, celebrated for its modern furniture collections and sustainable manufacturing practices, and Wyze, recognized for its affordable smart home devices and DIY-friendly installation.
Current trends in the direct-to-consumer home improvement category reflect a growing emphasis on sustainability, convenience, and smart technology integration. Consumers are increasingly seeking eco-friendly alternatives, driving D2C brands to prioritize sustainable sourcing, recyclable materials, and energy-efficient products. Moreover, there is a rising demand for convenient shopping experiences, with brands offering virtual consultations, augmented reality tools, and online tutorials to assist customers in planning and executing their home improvement projects.
Additionally, smart home technology continues to gain traction, with D2C brands introducing innovative solutions such as smart lighting, thermostats, and security systems that enhance comfort, convenience, and energy efficiency in modern homes. As the direct-to-consumer home improvement market evolves, brands are expected to focus on sustainability, innovation, and digitalization to meet the evolving needs and expectations of homeowners.
Everything you need to build a better D2C brand, business and tech stack.
