Vitamins and supplements are easily one of the biggest categories in ecommerce. There is no question about that. There are thousands of vitamin brands and thousands of supplement brands; lots of players try to breakthrough in the space because it’s known to have a massive total addressable market and generally high customer lifetime value.
According to the CDC (Centers for Disease Control and Prevention), over 57% of all U.S. adults over 20 years old have used a dietary supplement in the last 30 days. That is huge. That is over 75,000,000 potential customers for these vitamin and supplement brands and a big reason why there is a rush to compete. This certainly doesn’t make it easy for the consumer, though. Which vitamin brand should you pick? Which supplements are legit? Which vitamin brands have the best ingredients and best third-party testing regiments?
There are a ton of questions and unfortunately, there are not many sources that give you the honest, objective answers. Every vitamin brand claims they’re the best and have the best manufacturing and production process. Same with every supplement brand.
In our objective, unbiased list below, you can check out some of the most popular vitamin and supplement brands on the market today.
Joy Organics offers a variety of premium CBD products, including CBD tinctures, salves, gummies, softgels and more.
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GOODONYA was founded by Olympic athlete Kris Buchanan, who turned to holistic nutrition after experiencing health issues from conventional sports drinks loaded with sugar and artificial ingredients. Driven by a desire for healthier hydration, Kris created Organic Hydration™️: an everyday electrolyte drink crafted with organic ingredients, low sugar, and a delicious lemonade flavor. Developed in GOODONYA's Encinitas kitchen, this clean hydration solution uses natural minerals, coconut water powder, and Himalayan pink salt for balanced hydration without dyes or additives.
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Semaine exists to raise the standard of healthcare and wellness for women. Their first product specifically addresses period pain and empowers women by providing natural, plant-based products that have been rigorously researched and can be taken without a prescription.
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Ryze is a mushroom coffee product that blends organic coffee with six types of functional mushrooms: cordyceps, lion's mane, reishi, shiitake, turkey tail, and king trumpet. The mushrooms are sustainably grown in California and undergo a dual-extraction process to maximize the extraction of beneficial compounds. Ryze mushroom coffee is marketed as providing health benefits such as improved focus, energy, immunity, and digestion, while containing less caffeine than regular coffee.
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Everything your brain needs to thrive can be found in natural food, but everyone struggles to maintain the optimal brain-food diet with the reality of a busy modern life. It’s why Heights was created.
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Goldmine offers an everyday adaptogen powder blend that helps your body manage stress, boost energy, and improve overall wellness.
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Buoy is an oral rehydration solution that works in just a few drops. This flavorless, hydration solution refills your body with electrolytes and can be mixed into any liquid (even alcohol) Buoy offers 3 variations: hydration, energy, and immunity.
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For Wellness, founded by Phil Mickelson and performance coach Dave Phillips, creates health products that combine flavor with function to support energy, focus, and recovery. From antioxidant-rich coffee additives to nutrient-packed Recovery Gummies, each product is designed to fit seamlessly into daily routines. The brand is rooted in Mickelson's wellness journey, using science-backed ingredients to enhance well-being naturally.
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Bio-fermented, probiotic wholefood powders and elixirs for gut health, glowing skin and wellbeing.
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The Absorption Company offers powdered supplement solutions formulated for increased absorption using cutting-edge liposomal technology. Their products include Restore (for replenishment), Energy (for focus and clarity), Calm (for reducing stress), and Sleep (for better sleep quality), all designed to deliver nutrients in their most bioavailable form.
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Nuun began as the first company to separate electrolyte replacement from carbohydrates. Over a decade later, Nuun Hydration is hydrating the planet one runner, cyclist, mother, yogi, hula hooper at a time.
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Alyve Wellness offers a range of innovative wellness products designed to enhance your daily routine. From unique supplements to skincare essentials, Alyve's products are crafted with natural ingredients to support your overall well-being.
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