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Segment

Languages:
English
Rating:
3.4
0
(11 reviews)
(0 reviews)

Segment is a Customer Data Platform (CDP). They provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc). With Segment, you can collect, transform, send, and archive your first-party customer data.

Segment

Segment Media

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Segment Pricing

Segment’s Free plan includes core analytics and customer data governance, with the Team plan at $120/month offering advanced roles, permissions, and HIPAA eligibility. Enterprise plans provide custom volumes and identity-resolved profiles.
Basic
Best option
$1,500
per month
Basic
Best option
$1,500
per month
Basic
Best option
$1,500
per month
Basic
Best option
$1,500
per month
Basic
Best option
$1,500
per month
All Price Plans Include:
Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & Permissions
HIPAA-eligibility (BAA Required)
Automatically generate identity-resolved profiles

Brands Using Segment

Segment is leveraged by 124 direct-to-consumer brands in our directory. Top categories include health & wellness, food, and home. Log in to explore the full list.
Segment
Used By
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Top Brands
Data

Segment

Collect, transform & send first-party customer data
Learn More
Featured Tool Case Study
How FOX generated 376% more mobile app visitors with personalized content

Facing the challenges of cord cutting and the shift to digital viewing, FOX Corporation implemented Twilio Segment to standardize customer data across its brands, enabling personalized digital experiences for millions of users. This integration led to significant improvements, including a 376% increase in visitors to FOX Sports' personalized features and over $1.2 million in time savings annually. Twilio Segment's infrastructure also successfully supported the record-breaking streaming of Super Bowl LIV. Looking ahead, FOX plans to leverage advanced data strategies for upcoming major events, ensuring seamless digital experiences at scale.

How FOX generated 376% more mobile app visitors with personalized contentHow FOX generated 376% more mobile app visitors with personalized content

Segment Integrations

Learn more about the tech stack integrations that Segment offers below. Key integrations include Visual Website Optimizer, Optimizely, Mixpanel, and Contentful.

Segment Alternatives