OUAI transforms your hair, body and lifestyle routines. Its award-winning products and signature scents created by celebrity stylist Jen Atkin.
Brüush is an oral care brand that's created a better electric toothbrush, to make maintaining your teeth, easy. Brüush toothbrushes have industry-leading sonic technology with six cleaning modes and ultra-soft bristles for an effective clean that’s always gentle on your gums.
Who Gives A Crap is a feel good toilet paper, whose social and environmental mission is integral to the project.
Meet TUSHY! A bidet attachment and instant life upgrade that installs in just minutes with no extra electricity or plumbing
Asset is a DTC butt wellness brand. We're taking the taboo out of taking care of your butt and developing a line of daily products designed for optimal butt health, hygiene, and assthetics®.
Supply reimagined the vintage safety razor and rebuilt it from the ground up. The result is a razor that's intuitive, easy to use, and built to last.
superzero is a high performance, zero waste haircare product line. Its shampoo bars strengthen and nourish hair and are plant-based, vegan, silicone-free, sulfate-free, palm-free, and free of plastic and microplastic, and 100% soap free.
The Outlines makes home essentials, and it's starting with the shower. Its shower lining system consists of four main components -The Keep, The Replen, The Anchors and The Curl Hooks. This simple-to-use system makes hanging and replacing your shower curtain a breeze, and its non-toxic and anti-microbial design go the extra mile to keep your home healthy and clean. Never shower next to mold and grime again.
Beach lifestyle brand Sand Cloud makes sustainable products and donates a portion of all sales to marine conservation charities. Sand Cloud is best known for its Turkish Towel
Direct-to-consumer (D2C or DTC) bathroom brands are cutting-edge companies that sell bathroom fixtures, accessories, and toiletries directly to customers via online platforms.
This business model sidesteps traditional retail channels, enabling these brands to offer high-quality products at more affordable prices. Innovators like Tushy, for bathroom bidets, and Bathing Culture, for sustainable bath products, have redefined bathroom essentials by focusing on eco-friendliness, design innovation, and user experience. By leveraging direct sales, these brands cultivate closer relationships with their customers, providing personalized service and utilizing feedback to swiftly adapt and innovate their product lines.
Among the leaders in the D2C bathroom space, Tushy stands out for its environmentally friendly bidet attachments that promote hygiene and sustainability. Bathing Culture is renowned for its organic, biodegradable body products, housed in refillable packaging. Another notable brand, Parachute, offers premium quality towels and bathrobes that combine luxury with eco-conscious manufacturing practices.
These brands excel not only in product quality but also in their commitment to sustainability and customer satisfaction. They have successfully created niche markets for themselves by addressing specific consumer needs and preferences, setting new standards in the bathroom products industry.
The D2C bathroom category is witnessing several dynamic trends, with sustainability leading the charge. Consumers are increasingly drawn to products that are eco-friendly and sustainably sourced, driving brands to innovate with materials and manufacturing processes. There's a growing demand for smart bathroom technologies, such as water-saving fixtures and automated hygiene products, reflecting a broader trend towards home automation and efficiency.
Personalization is another key trend, with brands offering customized products and experiences to meet individual preferences. Moreover, the rise of minimalist, design-forward aesthetics is influencing product design, emphasizing functionality and simplicity. These trends showcase a sector that's rapidly evolving, driven by consumer values and technological advancements, shaping the future of bathroom products and experiences.
Everything you need to build a better D2C brand, business and tech stack.
