A natural toothpaste, backed by science. Risewell is made with naturally-derived hydroxyapatite, a mineral that makes up 90% of our tooth enamel and has been proven to strengthen and protect your teeth without fluoride.
From teeth whitening to enamel strength and sensitivity protection, this toothpaste duo delivers.
Bite believes that there should only be the good in toothpaste. Cheap fillers, harsh chemicals, and artificial dyes and flavors have no place in Bite's daily routines.
PÄRLA is a sustainable, ethical and effective choice of toothpaste that looks after your smile – and the environment too. It ticks all boxes for eco-friendly tooth care.
Dr Wills provide a clean unprocessed alternative to common household sauces such as ketchup and BBQ Sauce. They wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.Dr. Squatch is raising the bar for the men’s grooming industry by providing healthy, natural products like colognes, bear oils, soap, hair kits, and more.
Direct-to-consumer (D2C/DTC) toothpaste brands are revolutionizing oral care by selling their products directly to customers, primarily through online platforms, bypassing traditional retail channels. This model allows for a closer relationship with customers, offering them high-quality, often innovative dental products at competitive prices. D2C toothpaste brands often focus on unique selling points such as natural ingredients, sustainable packaging, and specialized formulas to meet specific oral health needs. Brands like Bite, Hello, and Quip have gained popularity for their commitment to eco-friendliness, ingredient transparency, and modern, convenient purchasing experiences.
Among the standout D2C toothpaste brands, Bite, Hello, and Quip are celebrated for their quality, innovation, and customer satisfaction. Bite is renowned for its zero-waste ethos, offering toothpaste bits that eliminate plastic tubes and are made with natural ingredients. Hello Products boasts a range of toothpastes catering to various needs, including whitening, sensitivity, and charcoal formulas, all emphasizing sustainability and friendly ingredients.
Quip combines sleek design with functionality in its oral care products, offering subscription-based services that ensure customers never run out of their favorite toothpaste. These brands distinguish themselves by not only meeting the dental hygiene needs of their customers but also aligning with their values regarding health, sustainability, and convenience.
The D2C toothpaste category is witnessing several key trends that reflect the growing consumer demand for products that are both effective and ethically produced. Sustainability is a major trend, with brands increasingly adopting biodegradable packaging and natural ingredients to minimize environmental impact. Personalization is another significant development, with companies offering products tailored to the specific oral health needs and preferences of their customers. Additionally, there's a rising interest in innovative formats beyond traditional toothpaste, such as tablets or powders, that offer convenience and novelty. These trends underscore a shift towards more environmentally conscious, personalized, and innovative oral care solutions in the D2C space.
Everything you need to build a better D2C brand, business and tech stack.
