ILIA Beauty leads the clean beauty movement with conscious, award-winning products.
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ILIA Beauty leads the clean beauty movement with conscious, award-winning products.
Visit WebsiteIlia Beauty is a direct-to-consumer clean beauty brand that offers a range of high-performance makeup and skincare products. Founded by Sasha Plavsic in 2011, Ilia Beauty focuses on creating products that are both effective and safe, using natural and organic ingredients without compromising on performance. The brand’s mission is to protect and revive your skin through thoughtfully formulated beauty products that deliver real results.
One of Ilia Beauty’s standout products is the True Skin Serum Foundation, a lightweight foundation that provides buildable coverage while nourishing the skin. This foundation is formulated with ingredients like aloe leaf, rosehip, and jojoba oils, which work together to hydrate and soothe the skin. It’s available in a wide range of shades to suit different skin tones.
Another popular item is the Limitless Lash Mascara, a clean mascara that lifts, lengthens, and curls lashes without clumping or flaking. This mascara is made with organic bee and carnauba waxes to condition and nourish the lashes, providing a long-lasting, smudge-proof finish. It’s also ophthalmologist-tested and safe for sensitive eyes.
Ilia Beauty also offers the Multi-Stick, a versatile product that can be used on the lips, cheeks, and eyes. This multi-use stick is available in various shades and is formulated with organic shea butter and avocado oil to provide a smooth, creamy texture that blends effortlessly.
Sasha Plavsic founded Ilia Beauty in 2011 with the goal of creating clean, high-performance beauty products that prioritize both skin health and environmental sustainability.
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