Supply reimagined the vintage safety razor and rebuilt it from the ground up. The result is a razor that's intuitive, easy to use, and built to last.
Harry’s offers shaving tools and well-rounded skin care for every man: thoughtfully made, honestly priced, with a quality guarantee.
Billie offers daily essentials with powerful clean ingredient. Their hero product is a 5-blade razor is encased in charcoal shave soap for an incredibly smooth glide every time.
Dr Wills provide a clean unprocessed alternative to common household sauces such as ketchup and BBQ Sauce. They wanted to create foods that taste amazing, don’t do you any harm, and come from sustainable products sourced as locally as possible.Dr. Squatch is raising the bar for the men’s grooming industry by providing healthy, natural products like colognes, bear oils, soap, hair kits, and more.
OneBlade makes sophisticated and refined razors and shaving products engineered from the ground up to give you the cleanest shave.
Beardbrand elevates grooming by offering a comprehensive range of products designed for beard, hair, and skin care. Their line includes oils, washes, balms, and styling products, aiming to support men in maintaining a polished appearance with high-quality ingredients that work in harmony with the body's natural chemistry.
Direct-to-consumer (D2C/DTC) shaving brands are companies that offer shaving products directly to consumers through online platforms, bypassing traditional brick-and-mortar stores. These brands focus on providing high-quality shaving essentials, including razors, shaving creams, aftershaves, and grooming accessories, with an emphasis on convenience, affordability, and superior performance.
By eliminating intermediaries, D2C shaving brands can offer competitive pricing, personalized shopping experiences, and innovative product formulations tailored to meet the specific needs and preferences of their customers. Examples of D2C shaving brands include Harry's, Dollar Shave Club, and Bevel, which have gained recognition for their commitment to delivering exceptional shaving experiences.
The best direct-to-consumer shaving brands are distinguished by their commitment to quality craftsmanship, innovative design, and customer-centric approach. These brands prioritize using premium materials, such as stainless steel blades and natural ingredients, to ensure a smooth and comfortable shaving experience while minimizing irritation and razor burn. Additionally, they offer a range of subscription options, customization features, and value-added services, such as doorstep delivery and flexible membership plans, to enhance convenience and affordability for their customers. Some of the top D2C shaving brands include Harry's, known for its ergonomic handles and precision-engineered blades, Dollar Shave Club, celebrated for its affordable subscription model and high-performance grooming products, and Bevel, recognized for its dermatologist-approved razors and skincare solutions for individuals with sensitive skin.
Current trends in the direct-to-consumer shaving category reflect a growing demand for personalized grooming solutions, sustainable practices, and inclusive product offerings. Consumers are increasingly seeking shaving products that are tailored to their unique skin types, preferences, and lifestyle needs, driving brands to develop customizable options and advanced formulations.
Moreover, there is a rising emphasis on sustainability, with D2C shaving brands adopting eco-friendly packaging, cruelty-free ingredients, and recyclable materials to minimize their environmental footprint. Additionally, inclusivity is becoming a key focus, with brands expanding their product ranges to cater to diverse demographics and offering gender-neutral grooming solutions that appeal to a broader audience. As the D2C shaving market continues to evolve, brands are expected to prioritize innovation, sustainability, and inclusivity to meet the evolving needs and preferences of consumers.
Everything you need to build a better D2C brand, business and tech stack.
