Fairing is a post-purchase survey tool that gets category-leading response rates. With Fairing's Question Stream, over 3,000 DTC brands and 2,000 Shopify Plus brands are getting 40-80% response rates on their post-purchase survey, leading to better data about their sources of growth, their customers, and the potential for future improvements.
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Fairing is a post-purchase survey platform designed to transform post-checkout into a strategic data collection point. It enables brands to capture real-time, zero-party data through customizable surveys, offering actionable insights for attribution, personalization, customer research, and conversion rate optimization (CRO). Through its unique "Question Streamâ„¢," Fairing helps brands understand customer motivations and optimize marketing strategies based on direct feedback from buyers.
Fairing addresses the gap in customer attribution and behavioral data by providing brands with a tool to ask customers directly how they heard about them, what influenced their purchase decisions, and other key data points. This eliminates reliance on third-party data and platform-reported metrics, giving brands clearer, more accurate insights into their customer journey. Fairing helps brands make informed decisions about their marketing spend, improve customer experience, and boost long-term customer value (LTV) through continuous insights.
Fairing’s Question Stream™ is a customizable survey tool that allows brands to ask targeted questions based on customer demographics, product purchases, or geography. This feature helps brands collect precise data in real-time and link customer feedback directly to transaction data, making it easier to optimize marketing strategies.
Fairing's LTV Analytics feature pairs customer feedback with historical order data to calculate accurate customer lifetime value (LTV) based on attribution channels. Brands can segment LTV data by acquisition channel or survey response, offering a granular view of which channels generate the highest value customers over time.
Fairing typically observes an average response rate between 40% and 60%. Lower response rates can occur due to factors like pop-ups or slower loading confirmation pages.
Fairing offers a free 14-day trial where brands can immediately start gathering survey responses without any upfront cost.
Yes, Fairing allows you to preview questions via a link on the Question Stream setup page before making them live.
Yes, you can cancel your Fairing plan anytime. Shopify merchants can easily remove the app from their Shopify account to cancel.
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