Shopify is a commerce platform that allows anyone to set up an online store and sell their products. It's the go-to eCommerce platform for young direct-to-consumer brands. It's ease of use and setup is what's most attractive to merchants, but also the incredibly vast Shopify app store.
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Shopify is a leading e-commerce platform designed to help brands of all sizes set up online stores, manage inventory, and sell across multiple channels like social media, marketplaces, and POS systems. With Shopify, users can manage payments, shipping, and marketing, all within a unified dashboard. It’s an ideal solution for businesses looking to scale seamlessly online and offline.
Shopify offers various free and premium themes, allowing businesses to create mobile-friendly, visually stunning stores. Customize using the drag-and-drop editor or dive into the code (HTML, CSS, Liquid) for advanced modifications. Expert tip: Always ensure your theme is optimized for speed and mobile usability for higher conversions.
Shopify provides real-time inventory tracking, bulk uploading via CSV files, and integration with apps like Oberlo for dropshipping. This ensures you can manage complex catalogs and product variants (up to 100 per product) with ease. Expert tip: Use Shopify’s smart collections to automatically categorize products based on tags, simplifying management as your inventory grows.
With Shopify Payments, brands can accept payments with no transaction fees, supporting multiple payment options like credit cards, Apple Pay, and Google Pay. Over 100 additional payment gateways are available globally. Expert tip: Set up "Shop Pay" for faster checkout, significantly reducing abandoned carts.
Shopify’s integrated marketing tools include email marketing, abandoned cart recovery, and basic blogging features. SEO tools allow easy meta-tagging, alt-text, and URL structuring to boost search engine visibility. Expert tip: Regularly post content on Shopify’s built-in blog to improve organic traffic and rankings.
Shopify POS connects online and in-store sales with real-time inventory sync, making it ideal for retail stores, pop-ups, and more. Multichannel capabilities let brands sell on Facebook, Instagram, Amazon, and via Shopify’s Buy Button. Expert tip: Invest in Shopify POS Pro for advanced features like multi-location inventory management and staff performance tracking.
Shopify Lite: $9/month – Ideal for selling via Buy Buttons on existing sites without a full online store.
Basic Shopify: $39/month – Includes a full online store, shipping discounts, and abandoned cart recovery.
Shopify: $105/month – Adds advanced reporting and better shipping rates.
Advanced Shopify: $399/month – Designed for scaling businesses needing custom reporting and real-time carrier shipping rates.
Shopify Plus: $2,000+/month – Geared for enterprise-level businesses, offering advanced features and dedicated support.
Rebuy is the ultimate personalization platform for Shopify brands. Rebuy provides AI-powered tools to enhance customer experiences through personalized product recommendations, smart search functions, dynamic bundling, and automated marketing strategies like upselling and cross-selling. Rebuy's suite of fully-integrated tools increases revenue, average order value, and customer retention for D2C brands.
Turn customers into Superfans with Okendo, the unified customer marketing platform for reviews, referrals, loyalty, quizzes, and surveys, making it easy to cultivate advocacy, scale word-of-mouth, and maximize lifetime value. 8,000+ Shopify brands use Okendo to mobilize their customers for faster and more efficient growth, including SKIMS, Liquid Death, and Oh Polly.
Northbeam is a universal attribution platform for media buyers, business executives, and marketing agencies that want to know exactly how their ad spend is performing – and how to improve it. We combine sophisticated data cleansing and stitching with proprietary ML models to create hourly, channel-agnostic reports so you can scale with confidence.
The Starters is the go-to platform for e-commerce brands to find elite freelance marketers, creatives, and technologists. Hundreds of brands like Graza, Jones Road Beauty, and Momentus trust The Starters to quickly & easily source pre-vetted fractional talent with zero commissions, rate markups, or recruiting fees.
Everything you need to build a better D2C brand, business and tech stack.
